Time to Nerd Out: Twitter Just Opened Its Stats Dashboard to All Accounts
(Digital Trends/Yahoo Tech)
Twitter users curious about how
others engage with their 140-characters-or-less musings will be
delighted to learn that the microblogging service has just made its
analytics tool available to all.
Launched in July, it was — until
Wednesday — only advertisers and other select users who could make use
of the tool. From now, however, all 271 million Twitter users can dive
in and learn more about what happens to their messages once they land in
the Twittersphere.
You can, for example, click any
of your tweets to pull up real-time stats on retweets, replies,
favorites, follows, and hashtag clicks, as well as compare your activity
on the service month over month. You can also track how your Twitter
cards drive clicks, and see how your tweets trend over time … if they
trend at all, that is.
(Digital Trends)
In fact, when you take a closer
look at the dashboard, you’ll see there’s a ton of detailed data
available, perfect for Twitter users who just have to know how their followers engage with their tweets.
If you use your Twitter account
to promote your business, the tool is certain to prove useful, as it
offers the opportunity to discover which kind of messages work best on
the social media site.
Twitter will be hoping for a knock-on effect, too — as businesses and
other high-profile users utilize the tool to help them make more
effective use of the microblogging service, this should lead to more
engagement, which in turn should keep advertisers interested.
You can access the dashboard by logging in at analytics.twitter.com with your Twitter username and password. According to the
San Francisco based company, the dashboard is currently available “to
those who primarily tweet in English, French, Japanese, and Spanish and
have had an account for at least 14 days.” It added that it plans to
bring the service to all users soon.
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