A Cooler Just Beat Pebble’s Record for Highest-Funded Kickstarter Project
Coolest Cooler (Kickstarter)
The Pebble smartwatch, a shining
example of ingenuity being supported by crowdfunding, has held the
record for highest-funded Kickstarter campaign for more than two years
now, not even being surpassed by cult hits like Veronica Mars.
But finally, on Tuesday, the title was taken by another project: a
cooler — like, the thing you bring your drinks to the beach in. Called
the Coolest (OK, it’s a pretty good name), it’s now raised over $10.3 million with a few days to go, bringing it just above Pebble’s $10.2 million.
The reason people are so
hot for this cooler is that it builds in a number of nerdy accessories
and some seriously convenient as-seen-on-TV kind of features. As far as
the tech goes, the Coolest includes a Bluetooth speaker that can fit
right into a compartment on the cooler for storage or be detached for
listening. It also has USB charging ports for keeping your phone going.
Then it has just a ton of other things built in: lights for the inside, a
compartment divider that doubles as a cutting board, a bottle opener,
storage for plates, and a functioning blender for making drinks — which
may well be the real selling point here.
(Coolest Cooler/Kickstarter)
The Coolest will sell for $299
when it’s finally on sale, but it’s available to Kickstarter backers for
$185. They won’t get it until next February, though, so don’t plan on
tearing up the beach with this thing until summer 2015. Its campaign
ends on Friday night, so there’s still time for its record to rise even
higher. It’s already well, well beyond its goal, though: It was looking
for only $50,000.
That a cooler took Pebble’s title
away is somewhat surprising, but perhaps it shouldn’t be. For a long
time, the highest funded Kickstarter campaigns were all tech related:
the Ouya game console and the Pono music player are the next two
most-successful campaigns. But Kickstarter has long since entered the
domain of pop culture, and the equally runaway success of projects like
Reading Rainbow and Zach Braff’s latest movie speak to that. The Coolest
cooler has broad appeal and some simple, but useful, tech integrations —
and that may just be why it’s found a big audience of buyers.
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